What are Deferred Ad Impressions?
Deferred ad impressions are an advertising technique used to ensure that ads are seen by users who are more likely to convert. This strategy is often used to target users early in the customer journey, when they are likely to be more engaged and more likely to take action. The goal is to create an impression that is more likely to be remembered and acted upon.
How Does Deferred Ad Impression Work?
The process of deferred ad impression involves displaying ads to users after they have already visited a website. The ads are shown after the user has left the website, meaning the impression has been “deferred” from the time of the initial visit. The ads can be shown on other websites, through an email campaign, or on social media. The ads are customized to the individual user, as the advertiser has access to data on the user’s previous visits and behavior. This data can be used to create ads that are more relevant and effective.
Examples of Deferred Ad Impression
- A travel website may defer an ad to a user who has recently visited the website and is interested in booking a flight. The ad can be targeted to include a discounted fare or additional destination options.
- A clothing retailer may defer an ad to a user who has recently visited the website and is interested in a specific item. The ad can be tailored to include a discounted price or additional colors and sizes.
- A restaurant may defer an ad to a user who has recently visited the website and is interested in ordering takeout. The ad can be targeted to include a discounted price or a free delivery option.
Benefits of Deferred Ad Impression
Deferred ad impressions can be an effective way to reach users who are more likely to convert and increase sales. This type of advertising technique can also be used to target new customers, as well as existing customers, with customized ads that are tailored to their interests. Deferred ad impressions can also be used to increase brand awareness and recognition. By targeting users early in the customer journey, advertisers can create an impression that is more likely to be remembered and acted upon.
Conclusion
Deferred ad impressions can be an effective way to increase sales and brand awareness. By targeting users early in the customer journey, advertisers can create an impression that is more likely to be remembered and acted upon. For more information, please visit: