Understanding Demarketing: What it is and Examples
Demarketing is a concept used in marketing to refer to the set of activities and strategies used to reduce the demand for a product or service. It is the opposite of marketing, which is the set of activities and strategies used to increase demand. Demarketing is an important tool for businesses to use when they need to manage the demand for their product or service. It can be especially useful when there is an overproduction of a product or an excess of demand, or when a product or service is seen as socially undesirable.
Examples of Demarketing
Below are some examples of demarketing activities and strategies:
- Price increases: Increasing the price of a product or service can be an effective way to reduce demand. It makes the product or service less affordable and therefore less desirable.
- Limiting availability: Making a product or service less available can also reduce demand. This can be done by limiting the number of outlets that sell the product, or by limiting the hours of availability.
- Discouraging usage: Demarketing can also be done by discouraging the usage of a product or service. This can be done through educational campaigns, advertising campaigns, or other methods of communication.
- Product redesign: Redesigning a product or service can make it less attractive to customers, thereby reducing demand.
Demarketing is an important tool for businesses to use when managing the demand for their products or services. It can help to avoid situations where there is overproduction or an excess of demand, or when a product or service is seen as socially undesirable. For more information on demarketing, please visit the following links: