Effective Frequency
Effective Frequency is a marketing concept that suggests how often a person must be exposed to a brand or message before they take action. This concept was first introduced in the 1930s and has been used ever since to help companies understand how often they should communicate to their target audience. The idea behind effective frequency is that the more a person is exposed to a message, the more likely they are to remember and take action. Studies have shown that a person needs to see a message three to five times before they take action. This is why companies often use multiple channels to reach their target audience and why it’s important for them to have a consistent message across all channels. Here are some examples of how effective frequency can be used in marketing:
- A company might use email campaigns, social media ads, and banners on their website to reach users with the same message.
- An advertisement on television or radio can be effective if it is repeated multiple times within a certain period of time.
- A company might use a combination of print and digital ads to reach their target audience multiple times.
Effective frequency is an important concept for companies to understand, as it can help them reach their target audience more effectively and ensure that their message is remembered. By understanding how often their target audience needs to be exposed to a message before they take action, companies can create more effective campaigns that are more likely to be successful. Frequency (marketing) Advertising Brand awareness