What is the Entertainment Identifier Registry (EIDR)?
The Entertainment Identifier Registry (EIDR) is a global, open, and universally-recognized identifier system for media titles, such as movies, television shows, music albums, and video games. It is used to uniquely identify and track media titles across various digital platforms, such as streaming services, digital stores, and more.
How Does the EIDR Work?
The EIDR system assigns a unique identifier to each media title it tracks. This identifier, known as the EIDR ID, is a series of numbers and letters that is used to accurately identify a media title across various digital platforms. The EIDR ID is typically used in combination with other information, such as the title and release year, to ensure that the correct version of the media title is being tracked.
What are the Benefits of Using the EIDR?
Using the EIDR system offers several benefits for media titles, including:
- Accurate and reliable tracking of media titles across digital platforms
- Reduced risk of title duplication or misidentification
- Improved data quality and accuracy
- Increased visibility and reach for media titles
Examples of EIDR in Action
The EIDR system is used by a variety of digital platforms, including streaming services, digital stores, and more. For example, Netflix and Amazon Prime Video both use the EIDR system to accurately track and identify the media titles they offer. Additionally, many digital stores, such as the iTunes Store, use the EIDR system to ensure their customers are able to find and purchase the correct version of a media title.
Conclusion
The Entertainment Identifier Registry (EIDR) is a powerful and versatile system that provides accurate and reliable tracking of media titles across digital platforms. By using the EIDR, media titles are able to reach more viewers and customers, while also reducing the risk of title duplication or misidentification.