What are excluded keywords?
Excluded keywords are words or phrases that are used in keyword targeting campaigns, but are not eligible for advertisement impressions. The purpose of this exclusion is to avoid displaying ads for inappropriate or irrelevant searches.
Examples of excluded keywords
Excluded keywords can be anything from general terms to specific phrases. Here are some examples of common excluded keywords:
- Adult content
- Hate speech or other offensive terms
- Brands or trademarks
- Illegal activities
- Currency exchange
Why should you exclude keywords?
Excluding certain keywords is important for two reasons. First, it helps ensure that your ads are being displayed to the most relevant audiences. Secondly, it can help you save money by preventing your ads from being displayed to people who are unlikely to be interested in your product or service.
Conclusion
Excluding certain keywords from your keyword targeting campaigns can help ensure that your ads are being displayed to the most relevant audiences and save you money. However, it is important to remember that excluded keywords should be chosen carefully, as inappropriate or irrelevant keywords can have a negative impact on your ad performance.