What is an Extramercial?
An Extramercial is a type of commercial that goes beyond the traditional 30- or 60-second television advertisement. It is a longer format, usually lasting 5 to 15 minutes and usually featured on a streaming platform, such as YouTube or a website. Extramercials are designed to provide an in-depth look at a product or service, allowing the viewer to learn more about the product or service and get a better idea of what to expect.
Benefits of Extramercials
Extramercials have several advantages over traditional, shorter commercials. These include:
- More information – with a longer format, viewers have more time to learn about the product and its features. This means they can make a more informed decision about whether or not the product is right for them.
- More engagement – the longer format allows for more interaction between the viewer and the product. This can lead to increased engagement and possibly even conversions.
- Higher credibility – because an Extramercial provides more information, it is seen as more credible than a traditional commercial. This increases the chances of viewers taking action.
Examples of Extramercials
Some examples of Extramercials include:
- Apple – the company released an Extramercial to promote their new iPhone XS, featuring detailed information about the device and its features.
- Samsung – the company released an Extramercial to promote their new Galaxy S10, featuring an in-depth look at the device and its capabilities.
- Amazon – the company released an Extramercial to promote their new Fire TV, featuring an in-depth look at the device and its features.
Extramercials are becoming more and more popular as companies look for more effective ways to promote their products and services. They allow viewers to get an in-depth look at the product or service before making a decision, which can lead to increased engagement and conversions.