What is Frequency Capping?
Frequency capping is a marketing tool used to control the number of times an advertisement is shown to a specific user. It helps businesses to manage their marketing budget and ensure their campaigns are as cost-effective as possible. Frequency capping also helps to protect customers from being bombarded with too many ads and keep them engaged with the brand.
How Does Frequency Capping Work?
Frequency capping works by setting a limit on the number of times a user can see an advertisement. This limit can be set for a certain period of time (e.g. one month) or for the lifetime of the user. Once the limit is reached, the advertisement will no longer be shown to the user.
Examples of Frequency Capping
Frequency capping can be used in many different ways. Here are some examples:
- Setting a limit on the number of times an ad can be seen by a user over a certain period of time (e.g. one month)
- Setting a limit on the number of times a user can see an ad from a particular brand or website over a certain period of time
- Setting a limit on the number of times a user can see an ad from the same category (e.g. electronics) over a certain period of time
- Setting a limit on the number of times a user can see an ad from the same company over a lifetime
Frequency capping is a powerful tool that can help businesses to optimize their marketing budget and ensure their campaigns are as effective as possible. It can also ensure customers are not bombarded with too many ads and stay engaged with the brand.
Conclusion
Frequency capping is a useful marketing tool that can help businesses optimize their campaigns and protect customers from being overwhelmed with ads. By setting limits on the number of times a user can see an advertisement, businesses can ensure their campaigns are as cost-effective as possible.
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