What is a House List (or Retention List)?
A house list (or retention list) is a list of customers and prospects that are compiled by a company in order to target them with marketing messages, promotional offers, and other communications. This type of list is used to build loyalty and increase customer retention within the company’s customer base. It is also used to find new customers and increase sales.
Benefits of a House List
Having a house list is beneficial for any company because it helps to identify and target customers that are likely to become loyal, long-term customers or who are likely to purchase products or services from the company. Having a house list also helps to identify and target customers that may be interested in additional products or services, as well as those that may be potential new customers.
How to Develop a House List
Developing a house list can be done in a few different ways. Here are some of the most common methods:
- Collecting customer data from sales, customer service, and marketing efforts
- Using existing customer databases
- Using social media platforms
- Using third-party data providers
- Using web analytics
- Using email marketing campaigns
Tips for Creating an Effective House List
When creating a house list, it is important to keep the following tips in mind:
- Segment the list: Segmenting the list into different categories can help to ensure that the right messages are being sent to the right customers.
- Include contact information: Include contact information such as email address and phone number to ensure that messages can be sent to the right customers.
- Keep it up to date: Make sure to update the list regularly to ensure that the data is accurate and up to date.
- Analyze the data: Analyzing the data regularly can help to identify trends and opportunities for improvement.
Having a house list is a great way to build customer loyalty and increase sales. By following the tips above, companies can create an effective house list that will help them to reach and retain customers.