What is the Interactive Advertising Bureau (IAB)?
The Interactive Advertising Bureau (IAB) is a nonprofit organization focused on helping to develop, grow, and protect the online and mobile advertising industries. It was founded in 1996 to provide guidance, standards, and best practices for digital marketing, advertising, and media buying. The IAB is comprised of members from across the digital marketing landscape, including media companies, technology providers, marketers, and agencies. It provides a forum for its members to share ideas and insights on the latest trends, technologies, strategies, and consumer behaviors.
What does the IAB do?
The IAB works to promote the growth of digital marketing, advertising, and media buying. It provides access to research and data, and provides educational and certification programs to help its members stay up-to-date on the latest industry trends and technologies. The IAB also works to develop and promote industry standards. It publishes a range of guidelines and best practices to help ensure that digital marketing and advertising campaigns are conducted ethically and in compliance with all applicable laws and regulations. The IAB also works to protect the interests of its members by lobbying for legislation to protect their rights. It has successfully lobbied for laws that protect online and mobile privacy, as well as laws to protect intellectual property rights.
Examples of IAB initiatives
The IAB has worked to promote and protect the interests of its members on a variety of fronts. Here are a few examples of the initiatives it has undertaken in recent years:
- In 2017, the IAB released a set of standards and guidelines for native advertising.
- In 2018, the IAB launched an initiative to promote digital trust, with the goal of creating an industry-wide code of conduct for digital advertising.
- In 2019, the IAB launched the AdChoices program, which is designed to help consumers identify and opt out of targeted ads.
- In 2020, the IAB released its Transparency & Consent Framework, which is designed to help companies comply with data privacy regulations such as the GDPR.
The IAB is a powerful voice for the digital marketing industry, and its initiatives have helped to shape the industry as we know it today.
Conclusion
The Interactive Advertising Bureau (IAB) is a nonprofit organization focused on promoting and protecting the interests of the digital marketing and advertising industry. It provides access to research and data, and works to develop and promote industry standards. It has been successful in lobbying for laws to protect online and mobile privacy, as well as laws to protect intellectual property rights. The IAB’s initiatives have helped to shape the industry as we know it today. For more information about the IAB, visit their website at https://www.iab.com/.