What is Impulse-Intercept Merchandise?
Impulse-intercept merchandise is designed to capture a customer’s attention and encourage them to purchase a product that they may not have thought to buy. This type of merchandise is usually placed near the checkout counter, in the aisles, or even in the lobby of a store. It is generally used to promote items that are likely to have an immediate appeal and are likely to be bought on impulse.
Examples of Impulse-Intercept Merchandise
Below are some examples of impulse-intercept merchandise that can be used to capture a customer’s attention and encourage them to make a purchase:
- Candy and snacks
- Gift cards
- Small electronics
- Books and magazines
- Toys
- Souvenirs
Benefits of Impulse-Intercept Merchandising
Impulse-intercept merchandising is a great way to increase sales and promote items that customers may not have considered buying. It can also be used to draw attention to items that customers may have overlooked. Additionally, impulse-intercept merchandising can be used to test the market and determine which items are likely to be popular.
Conclusion
Impulse-intercept merchandise is a great way to capture a customer’s attention and encourage them to make a purchase. It can be used to promote items that are likely to have an immediate appeal and are likely to be bought on impulse. Additionally, it can be used to test the market and determine which items are likely to be popular.
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