What is Insertion Order?
Insertion Order (IO) is a document that outlines the details of a digital advertising campaign. It includes information such as the cost per impression (CPM), impressions purchased, dates of the campaign, target audience, and other details. It serves as a contract between an advertiser and a publisher, such as a website or an app.
What is included in an Insertion Order?
An Insertion Order typically includes the following information:
- Advertiser or agency name
- Publisher name
- Campaign name
- Start date and end date
- Impressions purchased and cost per impression (CPM)
- Target audience (demographics)
- Creative assets (images, videos, etc.)
- Terms and conditions
The IO document usually also includes contact information and payment terms.
How is the Insertion Order Used?
The Insertion Order is used to ensure that the campaign runs according to the agreed-upon terms. It serves as a reference point for both the advertiser and publisher, and can be used to track the progress of the campaign. The IO also outlines the responsibilities of each party, such as providing creative assets or collecting payment.
Conclusion
Insertion Order is an important document used to outline the details of a digital advertising campaign. It includes information such as the cost per impression, impressions purchased, target audience, and other details. It serves as a contract between an advertiser and a publisher, and can be used to track the progress of the campaign. For more information, check out the following resources: