What is ISO 10668 Brand Valuation?
ISO 10668 brand valuation is an internationally recognized standard for the determination of a brand’s value. It is an analytical method that assesses the economic and financial worth of a brand over its lifecycle. The valuation process is designed to provide an objective and measurable approach to defining the value of a brand.
Why do we need to value a brand?
Brand valuation is an increasingly important tool for businesses of all sizes and across all industries. It is used to inform business decisions, such as mergers and acquisitions, and to provide insights for strategic marketing and branding efforts. Valuing a brand can also help a company to understand and manage risks, enhance investor confidence, and understand the power of its intangible assets.
How is a brand valued?
The brand valuation process is based on ISO 10668 and involves a comprehensive analysis of both qualitative and quantitative factors. The process assesses a brand’s strength and performance, and takes into account the financial, legal, and other strategic considerations that impact its value. The process typically includes the following steps:
- Identifying the brand’s objectives and strategies
- Understanding the brand’s strengths and weaknesses
- Analyzing the brand’s performance and potential
- Evaluating the brand’s financial and legal considerations
- Calculating the brand’s value
Conclusion
ISO 10668 brand valuation is a useful and reliable tool for businesses of all sizes and across all industries. By valuing a brand, companies can make informed decisions, manage risks, and understand the power of their intangible assets. The brand valuation process is based on ISO 10668 and involves a comprehensive analysis of both qualitative and quantitative factors.References: