What is Keyword Density?
Keyword density is a measure of the number of times a keyword or phrase appears on a web page compared to the total number of words on the page. It is a measure used by search engine algorithms to determine the relevance of a web page to a particular keyword or phrase.
Why is Keyword Density Important?
Keyword density is important because it assists search engine algorithms in determining the relevance of a web page to a particular keyword or phrase. It also provides a way to identify spammy websites that try to game the search engine algorithms by repeating a keyword or phrase multiple times on a web page.
What is an Ideal Keyword Density?
The ideal keyword density is generally accepted to be between 1-3%. This means that the keyword or phrase should appear 1-3 times for every 100 words on the page.
Examples of Keyword Density
- If a web page contains 500 words, then the ideal keyword density would be between 5-15 occurrences of the keyword or phrase.
- If a web page contains 1000 words, then the ideal keyword density would be between 10-30 occurrences of the keyword or phrase.
Conclusion
Keyword density is an important measure used by search engine algorithms to determine the relevance of a web page to a particular keyword or phrase. An ideal keyword density is generally accepted to be between 1-3%, meaning the keyword or phrase should appear 1-3 times for every 100 words on the page.
Further Information