What Are Make Goods?
Make goods are an advertising industry term used to refer to promotional materials, discounts, or other compensation given to advertisers when a deal fails to meet its promised obligations. Make goods are typically offered when an advertisement fails to reach the expected amount of viewers or impressions, or when the advertisement is aired in the wrong time slot.
Examples of Make Goods
Make goods can come in a variety of forms and be used for a variety of purposes. Here are some examples of make goods:
- A free advertisement if a scheduled advertisement does not reach its expected audience size or time slot.
- Discounts or other promotional materials, such as coupons, to compensate for a failed agreement.
- Additional air time or placement of an advertisement if the original placement does not reach expectations.
- A refund of any fees associated with an advertisement if it fails to reach its goals.
Benefits of Make Goods
Make goods are beneficial to both the advertiser and the advertising agency. They provide the advertiser with a way to recoup some of their losses if a deal falls through, while allowing the advertising agency to maintain a good reputation and keep their clients happy. Make goods also help to ensure that advertisers are getting the most out of their advertising dollars. By providing additional compensation or discounts when a deal fails to meet expectations, advertisers are able to get more for their money and ensure that their advertisements are reaching the right audience.
Conclusion
Make goods are an important part of any advertising agreement, as they help to ensure that advertisers get the most out of their investments. By providing additional compensation or discounts when a deal falls through, make goods help to keep both advertisers and advertisers agencies happy and successful. References: