What is Mall Intercept?
Mall intercept is a type of market research technique used by companies to collect data and insights directly from customers. It involves intercepting shoppers in a mall setting and asking them questions related to their buying habits and preferences. Mall intercepts allow companies to gain valuable feedback from customers in a short amount of time, which can then be used to make informed decisions about product development and marketing.
How does it work?
Mall intercepts involve setting up a booth or table in a mall and asking shoppers questions about their buying habits and preferences. This can be done in person, or through the use of iPads or other devices. The questions asked during a mall intercept may include:
- What products do you usually purchase?
- What brands do you prefer?
- What factors influence your buying decisions?
- What do you like/dislike about a particular product?
The data collected through mall intercepts can then be used to inform decisions about product design, pricing, and marketing.
Benefits of Mall Intercepts
Mall intercepts offer several benefits for companies looking to collect data on customers. Here are a few:
- Cost-effective: Mall intercepts are relatively inexpensive compared to other market research techniques, making them a cost-effective way to collect data.
- Quick: Mall intercepts can be set up quickly, allowing companies to collect data in a short amount of time.
- Insightful: Mall intercepts allow companies to gain valuable insights directly from customers, which can inform decisions about product design, pricing, and marketing.
Conclusion
Mall intercepts are a valuable tool for companies looking to collect data and insights from customers. They are cost-effective, quick, and can provide valuable insights into customer preferences and buying habits. For more information, please visit: