What is Manufacturer’s Brand?
Manufacturer’s brand is a term used to describe the brand that a manufacturer assigns to the products it produces. It is the name, symbol, or other feature that distinguishes the products from those produced by other companies. The brand is typically associated with a company’s reputation and quality standards.
Types of Manufacturer’s Brand
Manufacturer’s brand can be divided into two main types:
- Private Label: Private label brands are created by manufacturers to be sold exclusively through certain retailers or outlets. These brands are typically not advertised and are not available in stores outside of the specified retailers or outlets.
- National Brand: National brands are brands that are widely distributed and advertised to the general public. These brands are typically found in multiple stores and are well-known to consumers.
Examples of Manufacturer’s Brand
- Coca Cola is a national brand created by the Coca Cola Company. It is widely distributed and is well-known to consumers around the world.
- Walmart’s Great Value brand is a private label brand created by the Walmart Corporation. It is only available through Walmart stores and is not advertised.
Conclusion
Manufacturer’s brand is an important aspect of any product’s success. It is the name, symbol, or other feature that distinguishes the product from those produced by other companies. There are two main types of manufacturers’ brands: national brands and private label brands. Examples of national brands include Coca Cola and national private label brands include Walmart’s Great Value.
Further Reading