What is a Microsite?
A microsite is a distinct, stand-alone website that has its own domain and distinct identity. It is designed to supplement an existing website, aiming to provide additional information on an existing product, service, or brand. Microsites are usually used for marketing and promotional purposes, as they enable companies to focus on specific and timely topics, campaigns, or products without making changes to the main website.
Benefits of a Microsite
Microsites come with a range of benefits for businesses, including:
- Flexibility – businesses can easily create and update microsites to suit their needs, making them a great way to promote short-term campaigns or introduce new products and services.
- Focus – microsites enable businesses to focus on a specific goal or product. This can help to engage customers and increase conversions.
- Brand recognition – when implemented correctly, microsites can help businesses to increase brand recognition and create a positive experience for customers.
- Cost-effectiveness – microsites can be created relatively quickly and inexpensively, often using existing content, making them a great way to quickly and effectively promote new products or services.
Examples of Microsites
Some great examples of microsites include:
- Adidas – Adidas created a microsite to promote the launch of their new running shoes. The microsite featured interactive content, videos, and product information.
- Vans – Vans created a microsite to promote their collaboration with Disney. The microsite featured a series of interactive games, as well as product information.
- Google – Google created a microsite to promote their new phones. The microsite featured interactive content and product information.
Microsites can be a great way for businesses to promote their products and services. When implemented correctly, they can help to engage customers, create a positive experience, and increase conversions.
Conclusion
Microsites can be a great way to promote products, services, and campaigns. They can help businesses to engage customers, create a positive experience, and increase conversions. For more information on microsites, check out the following resources: