What are Negative Keywords?
Negative keywords are words or phrases that you add to your ad campaigns in order to prevent them from being triggered by searches that are not relevant to your products or services. They are used to filter out irrelevant clicks and improve the overall performance of your campaigns.
How Negative Keywords Work
When a user searches for terms that are associated with your negative keywords, your ads will not be shown to them. This helps to ensure that only users who are actively looking for your product or service will be shown your ad, reducing the number of irrelevant clicks and improving the overall performance of your campaigns.
Examples of Negative Keywords
Negative keywords can be used to exclude irrelevant searches from your campaigns. Here are some examples of negative keywords you might use:
- Free
- Cheap
- Discount
- DIY
- Review
- Tutorial
Conclusion
Negative keywords are an important part of any ad campaign and can help to ensure that your ads are only shown to users who are actively looking for your product or service. By carefully selecting the right negative keywords for your campaigns, you can reduce irrelevant clicks and improve the overall performance of your campaigns. For more information about negative keywords, please visit the following links: