What is an Overlay Ad?
An overlay ad is an advertisement on a webpage, typically displayed in a layer over the content of the webpage. Overlay ads are generally viewed as intrusive, as they interrupt the user’s experience on the website. The overlay ad is usually dismissed by the user clicking on a small “X” or closing button located in the ad.
Types of Overlay Ads
There are several different types of overlay ads. These include:
- Interstitial Ads: These ads appear after a user clicks a link or finishes an activity, such as reading an article. The ad covers the entire page and must be closed or interacted with before the user can continue.
- Expandable Ads: These ads appear as a small banner and then expand when the user interacts with it. The ad can expand to cover the entire page.
- Lightbox Ads: These ads appear as a small box in the center of the page. The user can interact with the ad without leaving the page.
Benefits of Overlay Ads
Overlay ads can be an effective way to reach a wide audience, as they can be seen by both web and mobile users. In addition, overlay ads are easy to create and can be used to display images, videos, and audio, as well as text.
Drawbacks of Overlay Ads
Overlay ads can be intrusive and disruptive to a user’s experience on a website. In addition, they can be easily blocked by ad blockers and can be difficult to track.
Conclusion
Overlay ads can be an effective way to reach a wide audience, but they can also be intrusive and disruptive. It is important to consider both the benefits and drawbacks of overlay ads before implementing them on your website.