What is Paid Circulation?
Paid circulation is the practice of charging a fee to consumers in exchange for access to a publication or other media content. It is a key metric for newspapers, magazines, and other periodicals and is sometimes used to measure the success of a publication’s advertising efforts. Paid circulation generally involves the purchase of a subscription or single-copy sales.
Types of Paid Circulation
Paid circulation can come in several forms:
- Subscriptions – A subscription is a fee paid to a publication in exchange for regular access to its content, usually for a period of one year. Newspapers, magazines, and other periodicals often rely heavily on subscriptions for their paid circulation.
- Single-Copy Sales – Single-copy sales are the purchase of a single issue of a publication for a single fee. This is sometimes done by consumers who only want access to a single issue of a publication, or who want to try the publication out before committing to a subscription.
- Digital Subscriptions – Digital subscriptions are subscriptions that provide access to a publication’s digital content. This may include access to an app, a website, or other digital formats. Digital subscriptions are often cheaper than print subscriptions.
- Newsstand Sales – Newsstand sales are the purchase of a single issue of a publication from a retail outlet, such as a grocery store or newsstand. This is often seen as a less reliable form of paid circulation due to the fact that it relies on impulse buys.
Benefits of Paid Circulation
Paid circulation is beneficial to publications as it provides a steady stream of revenue and helps to ensure that a publication is financially sustainable. Paid circulation also allows publications to measure the success of their advertising efforts, as well as the success of their editorial content.
Conclusion
Paid circulation is an important metric for newspapers, magazines, and other periodicals. It is a key source of revenue for these publications and allows them to measure the success of their advertising and editorial content. References:
- https://www.investopedia.com/terms/p/paid-circulation.asp
- https://www.investorwords.com/6698/paid_circulation.html
- https://www.lexiconplc.com/glossary/paid-circulation/