What is Paid Inclusion?
Paid inclusion is a type of search engine marketing (SEM) in which a website pays to be included in a search engine’s results. This type of advertising is done on a pay-per-click or pay-per-view basis, meaning that the website owner pays only when a user actually clicks on the link to the website. Paid inclusion is an effective way of driving targeted traffic to your website and increasing sales.
Benefits of Paid Inclusion
Paid inclusion offers several advantages to website owners:
- Increase Website Traffic: Paid inclusion can help to improve website traffic by including your website in the search results.
- Targeted Audience: Paid inclusion allows you to target a specific audience by selecting keywords that are relevant to your website.
- Cost-Effective: Compared to other forms of online advertising, paid inclusion is more cost-effective and can be used to increase website traffic without breaking the bank.
- Flexibility: Paid inclusion offers flexibility in terms of budget and targeting options.
Examples of Paid Inclusion
Paid inclusion can be used in different ways, depending on the objectives of the website owner. Here are some examples:
- Google AdWords: Google AdWords is one of the most popular forms of paid inclusion. This platform allows website owners to create ads that appear in the search results when someone searches for a keyword related to their website.
- Banner Ads: Banner ads are a form of paid inclusion that allows website owners to display ads on other websites. The ads are usually targeted to users who have visited the website before, making them more likely to click on the ad.
- Pay-per-click Ads: Pay-per-click ads are a form of paid inclusion that are triggered when a user clicks on an ad. The website owner pays only when the user actually clicks on the ad.
Conclusion
Paid inclusion is an effective way of driving targeted traffic to your website and increasing sales. It offers several benefits, such as increased website traffic, targeted audience, cost-effectiveness, and flexibility. Paid inclusion can be used in different ways, such as Google AdWords, banner ads, and pay-per-click ads. For more information about paid inclusion, you can check out WordStream and Search Engine Journal.