What is a Point-of-Sale Display?
A point-of-sale (POS) display is an advertising or promotional tool used in retail environments to draw attention to a product or service. It is used to increase sales by catching the attention of shoppers and encouraging them to purchase the product. POS displays are typically found near checkout counters and are used to promote specific products or services.
Types of Point-of-Sale Displays
There are many different types of point-of-sale displays, including:
- Countertop Displays: These displays are placed on the countertop or other flat surface, such as a table or shelf. They are typically used to promote items like candy, snacks, or single-serve beverages.
- Pallet Displays: These displays are typically used to promote larger items, such as cases of beer or soda. They are placed on the floor and often feature a colorful design.
- Shelf Displays: These displays are placed on shelves to highlight specific products. They are typically used to promote items like snacks, candy, or soft drinks.
- End-Cap Displays: These displays are typically placed at the end of an aisle in a store. They are used to draw attention to specific products and usually feature a larger design.
Benefits of Using Point-of-Sale Displays
Point-of-sale displays offer many benefits for retailers. They can help to:
- Increase sales by drawing attention to products or services.
- Highlight new or seasonal products to customers.
- Encourage impulse purchases.
- Reinforce branding and marketing messages.
Point-of-sale displays are an effective and inexpensive way to promote products and increase sales. They can be used to draw attention to new or seasonal products, reinforce branding and marketing messages, and encourage impulse purchases.
Conclusion
Point-of-sale displays are an effective and inexpensive way to promote products and increase sales. They help to draw attention to specific products, reinforce branding and marketing messages, and encourage impulse purchases.