What is a POS Display?
A Point-of-Sale (POS) display is a marketing tool used in retail stores designed to draw customers’ attention to a product. It is usually found at the checkout area, allowing customers to have a last-minute look at a product before making a purchase. POS displays are usually promotional in nature, and often feature discounts, new products, or special offers.
What are the Benefits of a POS Display?
POS displays can be effective in increasing sales and product awareness. Here are some of the benefits that they offer:
- They create a visual impact and draw customers’ attention.
- They encourage impulse purchases by highlighting special offers and discounts.
- They allow retailers to highlight new products and promote sales.
- They can be used to educate customers about a product.
Examples of POS Displays
POS displays come in all shapes and sizes, and can be tailored to fit any type of store. Here are some examples of POS displays that you may see in stores:
- Standalone Displays: These are independent displays that are placed in prominent locations in the store. They may feature a single product, or a selection of products.
- Counter Displays: These are usually placed on or near the checkout counter and feature a selection of small items or impulse buys.
- Endcap Displays: These are placed at the end of an aisle and feature a large selection of products.
POS displays are an effective tool for retailers to increase sales and promote products. With the right display, retailers can draw customers’ attention and encourage impulse buys.