What is Radio Wrap-Around?
Radio wrap-around, also known as radio sponsorship, is a marketing and advertising technique used to promote a product or service on the radio. It is when a company pays for their name or brand to be associated with a specific radio show, station, or programme. The sponsor’s name may be promoted in the form of jingles, adverts, or even the show’s title.
How Does It Work?
Radio wrap-around works by the sponsor paying for their name or brand to be associated with a specific radio show, station, or programme. The sponsor’s name may be promoted in the form of jingles, adverts, or even the show’s title. The idea is that by associating the sponsor’s name with a popular radio show, station, or programme, the sponsor’s brand will gain more exposure and recognition.
Benefits of Radio Wrap-Around
Radio wrap-around offers a number of benefits for sponsors, including:
- It can increase brand awareness and recognition.
- It can help to build brand loyalty and trust.
- It can reach a wider audience than other forms of advertising.
- It can create a more personal connection with listeners.
Examples of Radio Wrap-Around
There are many examples of radio wrap-around in action. Here are a few examples:
- IBM sponsored The IBM Radio Hour in the 1940s.
- Coca-Cola sponsored The Coca-Cola Top 40 in the 1980s.
- McDonald’s sponsored The McDonald’s Top 10 in the 1990s.
- Apple sponsored The Apple Music Festival in the 2000s.
- Amazon sponsored The Amazon Music Unboxed in the 2010s.
Conclusion
Radio wrap-around is an effective and cost-efficient way to promote a product or service on the radio. It is a great way to increase brand awareness and reach a wider audience. If you are looking for a way to promote your brand or product on the radio, radio wrap-around may be the right choice for you. For more information on radio wrap-around, visit the following links: