What is Rating Point?
Rating Points, also known as GRPs (Gross Rating Points), are a measure of the size of a target audience reached by a campaign. This metric is used in media planning to determine the effectiveness of a particular campaign. It is also used to compare the reach of different types of media, such as radio, television, and print.
Calculating Rating Points
Rating points are calculated by multiplying the estimated audience size (measured in thousands) by the percentage of people in that audience that are exposed to a particular advertisement or campaign. For example, if an advertisement is shown to an estimated audience of 10,000 people and 70% of them are exposed to the advertisement, the rating point for that advertisement would be 7.
Uses of Rating Points
Rating points are used to measure the success of a campaign. They can be used to compare the reach of different types of media, such as television, radio, and print. They can also be used to compare the reach of different campaigns or advertisements within the same medium. Rating points can also be used to assess the effectiveness of a particular advertisement or campaign. By comparing the rating points of different advertisements or campaigns, marketers can determine which ones are reaching the most people and are the most effective.
Examples of Rating Points
Here are some examples of how rating points can be used to measure the success of a campaign:
- A television commercial has an audience of 10,000 viewers and 70% are exposed to the advertisement. The rating point for this commercial would be 7.
- A radio advertisement has an audience of 5,000 listeners and 40% are exposed to the advertisement. The rating point for this advertisement would be 2.
- A print advertisement has an audience of 20,000 readers and 30% are exposed to the advertisement. The rating point for this advertisement would be 6.
Conclusion
Rating points are a useful measure of the size of a target audience reached by a particular campaign. They can be used to compare the reach of different types of media as well as different campaigns or advertisements within the same medium. By comparing the rating points of different advertisements or campaigns, marketers can determine which ones are reaching the most people and are the most effective. For more information, check out these resources: