What is a Secondary Brand?
Secondary brands are an important part of brand identity, and can be used to create a unique, distinct look and feel for an organization. A secondary brand is a sub-brand or an extension of the main brand and is used to differentiate products and services within an organization’s portfolio. Secondary brands may stand alone, or they may be part of a larger brand umbrella.
Examples of Secondary Brands
Secondary brands are used by organizations of all sizes, across a variety of industries. Some examples of secondary brands include:
- McDonald’s McCafe
- Coca-Cola Zero
- Adidas Originals
- Ford Performance
- Apple Watch
- Starbucks Reserve
- Google Nest
Secondary brands are an effective way for organizations to expand their offerings and reach new markets. By creating a secondary brand, organizations can create an additional layer of identity and focus on specific products or services. This helps companies target new markets and increase their overall reach.
Benefits of Secondary Brands
Creating a secondary brand can help organizations establish a unique and distinct identity. Secondary brands can also help organizations differentiate their products and services, allowing them to target specific markets. Additionally, secondary brands can help organizations develop loyalty among customers, as they can create a sense of familiarity and trust.
Conclusion
Secondary brands are an important part of brand identity, and can be used to create a unique, distinct look and feel for an organization. They can be used to differentiate products and services, and to target specific markets. Additionally, secondary brands can help organizations develop loyalty among customers, as they can create a sense of familiarity and trust.
References
- https://www.brandingstrategyinsider.com/secondary-branding-strategies
- https://www.investopedia.com/terms/s/secondary-branding.asp
- https://en.wikipedia.org/wiki/Brand_management