What is a Served Impression?
In digital advertising, a served impression is an ad that has been successfully delivered to a user’s device and is viewable. A served impression is the most commonly used metric in ad tracking and serves as an indicator of campaign performance.
How is a Served Impression Measured?
A served impression is typically measured by the number of times the ad has been successfully delivered to the user’s device. This may include multiple impressions for the same ad, such as a single ad served multiple times to the same user.
Examples of Served Impressions
- A banner ad that is served and viewed on a webpage
- An ad served on a mobile device
- A video ad served on a streaming service
- A display ad served in a banner placement
Benefits of Tracking Served Impressions
Tracking served impressions can help advertisers measure the success of their campaigns and ensure that the ads are reaching their intended audiences. By tracking the number of impressions served, advertisers can get a better understanding of how well their campaigns are performing and make adjustments to their strategies if needed.
Conclusion
Served impressions are a key metric in digital advertising and can help advertisers measure the success of their campaigns. By tracking the number of impressions served, advertisers can get a better understanding of how well their campaigns are performing and make adjustments to their strategies if needed.