What is SSP?
SSP stands for Supply Side Platform. It is an ad technology platform that helps publishers to manage their inventory and maximize their revenue. It connects publishers with buyers and helps them to monetize their online ad space.
How Does SSP Work?
SSPs provide a platform for publishers to manage their inventory and set up rules for buyers. Publishers set up rules around pricing, targeting, and availability for each placement. Buyers can then search for and bid on available inventory. SSPs provide a real-time bidding (RTB) system. This allows buyers to bid on inventory in real-time, and for publishers to set the rules for when and how to accept bids from buyers.
Examples of SSPs
Some examples of SSPs include:
- Google Ad Manager
- AppNexus
- Rubicon Project
- OpenX
- PubMatic
- Amazon Advertising
Conclusion
SSPs provide a valuable platform for publishers to manage and monetize their online ad space. They allow publishers to set rules and create a competitive bidding system for buyers, while also providing a real-time bidding system. For more information, please refer to the following links: