What is UKOM?
UKOM (UK Online Measurement) is a system developed by comScore to measure internet usage in the United Kingdom. It is used by organisations and agencies to measure the reach and engagement of online content and activities.
How Does UKOM Work?
UKOM works by monitoring the online activities of a sample of UK internet users. It measures the number of monthly visits to websites, the amount of time spent on websites and other online activities, as well as user demographics such as age, gender and region.
What Can UKOM Be Used For?
UKOM can be used for a variety of purposes, including:
- Measuring the reach of websites and other online content
- Tracking the engagement of users with websites and other online content
- Identifying user demographics and trends
- Providing insights into the performance of online campaigns and activities
Why Is UKOM Important?
UKOM is an important tool for organisations and agencies who want to understand their online presence and measure the performance of their online activities. It provides insights into the reach and engagement of online content and activities, as well as demographic data that can be used to target specific audiences.
Conclusion
UKOM is an essential tool for measuring the reach and engagement of online content and activities in the UK. It provides key insights into user demographics and trends, and can be used to track the performance of online campaigns and activities.