What is an Unsought Good?
An unsought good is a product or a service that consumers do not typically think of buying or have not previously considered purchasing. It is usually a new product or service, or one that has recently been improved, that the market is not yet aware of or familiar with. Unsought goods are often sold through direct marketing, such as television and radio commercials, direct mail or telemarketing.
Examples of Unsought Goods
Unsought goods are often items that are not commonly thought of or considered for purchase. Examples of unsought goods include:
- Home security systems
- Insurance products
- Online subscription services
- New medical treatments
- Novelty items
Many of these unsought goods are often associated with a sense of urgency, such as home security systems, insurance products and medical treatments. These products are typically marketed with the “act now” mentality, which is designed to encourage potential customers to make a purchase quickly.
Marketing Strategies for Unsought Goods
Marketing strategies for unsought goods are typically more aggressive than those used for goods that are already in demand. Companies must educate the public about their unsought products in order to create interest and awareness. This is often done through the use of television and radio advertising, direct mail campaigns and telemarketing. In addition to traditional marketing techniques, companies are also increasingly turning to digital media, such as social media and email marketing, to reach potential customers. This allows them to target their messages to specific demographics and geographic locations.
Conclusion
Unsought goods are products or services that consumers do not typically think of buying or have not previously considered purchasing. Companies must employ aggressive marketing strategies in order to create awareness and interest in these products. Traditional marketing techniques, such as television and radio advertising, direct mail campaigns and telemarketing, are often used to reach potential customers. Additionally, digital media, such as social media and email marketing, have become increasingly popular methods for marketing unsought goods.