A value-adding reseller is a business that purchases products or services from a third-party vendor and then resells them to their own customers. It offers added value to customers by providing technical support, installation services, custom configurations, or other services that the vendor does not provide. Resellers can also customize products to meet the specific needs of their customers. Resellers often play an important role in the supply chain, providing value to both vendors and customers. To vendors, they can provide a valuable sales and marketing channel, allowing the vendor to focus on their core competencies. To customers, resellers can provide the expertise and product customization to meet their unique needs. Resellers have been around for many years, but the rise of the internet has made it easier for them to reach more customers and provide more value. By leveraging the internet, resellers can now offer products and services to customers in different countries, as well as provide a wide range of technical support. Examples of Value-Adding Resellers Here are some examples of value-adding resellers: • Computer hardware reseller: A computer hardware reseller purchases components from vendors, such as processors, motherboards, and hard drives, and then assembles them into complete systems. They also offer technical support and installation services. • Software reseller: A software reseller purchases software from vendors and then resells it to their customers. They often provide technical support, customization services, and training. • IT services provider: An IT services provider can purchase hardware, software, and services from vendors and then resell them to their customers. They can also provide technical support, installation, and training. • Network services provider: A network services provider can purchase network hardware, software, and services from vendors and then resell them to their customers. They often provide technical support, installation, and training. Conclusion Value-adding resellers are an important part of the supply chain, providing value to vendors and customers alike. They can provide products and services to customers in different countries, as well as provide a wide range of technical support. Examples of value-adding resellers include computer hardware resellers, software resellers, IT services providers, and network services providers. Further Reading [1] Reseller – Wikipedia (https://en.wikipedia.org/wiki/Reseller) [2] Value chain – Wikipedia (https://en.wikipedia.org/wiki/Value_chain) [3] Value chain analysis – Wikipedia (https://en.wikipedia.org/wiki/Value_chain_analysis)
