What is a Video News Release?
A video news release (VNR) is a pre-packaged video segment created for the purpose of public relations or marketing. It is typically used to announce a major event, such as the launch of a product or service, and to generate media coverage for the event. VNRs are usually produced by a marketing or media agency and distributed to TV news outlets as a news story.
How Does it Work?
A video news release typically includes footage of the event being announced, interviews with key personnel, and b-roll footage of the product or service being featured. It also includes a script, which is used by the TV station to create their own version of the story. The script includes all the necessary information, such as the time, date, and location of the event. The VNR is then sent to TV news outlets, where it is used as a source of information for their own stories. The TV news outlets may choose to use the VNR in its entirety, or they may edit it to fit their needs.
Benefits of Using a Video News Release
Using a VNR offers several benefits for businesses and organizations. Here are a few of the most notable:
- It allows you to spread your message quickly, as TV news outlets can air the VNR within hours of receiving it.
- You can control the message, as you have the opportunity to craft the script and b-roll footage to fit your needs.
- It can reach a wide audience, as TV news outlets have large viewing audiences.
- It can generate media coverage, as news outlets may choose to use the VNR as the basis for their own stories.
Conclusion
Video news releases are an effective way to spread your message quickly and reach a wide audience. They can be used to announce major events, generate media coverage, and control the message. If you’re looking for a way to get your message out, a VNR may be the perfect solution. Source Source