What are Viewable Impressions?
Viewable impressions are a metric used to measure the number of times an ad is visible to a user. It is a key metric used to evaluate the performance of an online ad campaign, as it can provide an insight into how much of an impression the ad had on the user. Viewable impressions measure whether an ad appears on the user’s screen for more than one second, and also if more than 50% of the ad is in view. The metric is calculated by comparing the number of times the ad was viewable to the total number of times the ad was served.
The Benefits of Viewable Impressions
Viewable impressions are a useful metric to track, as they provide an indication of how effective an ad campaign is. It can provide an insight into the engagement rate of the ad, and help marketers to identify which ad campaigns are most successful. The metric can also help to identify potential problems with an ad campaign, such as if the ads are not being seen by users. This can help marketers to adjust their campaigns in order to improve the performance of the ads.
Examples of Viewable Impressions
A viewable impression is calculated by comparing the number of times an ad is seen by a user to the total number of times the ad was served. For example, if an ad was served 100 times, and it was seen by 50 users, then the viewable impression rate would be 50%. Another example is if an ad was served 1000 times, and it was seen by 500 users, then the viewable impression rate would be 50%. This would indicate that the ad was seen by half of the people it was served to, and therefore had a successful impression rate.
Conclusion
Viewable impressions are a useful metric to measure the success of an ad campaign, as it can provide an insight into how many users saw the ad. By tracking the viewable impression rate, marketers can identify which campaigns are most successful and make adjustments to ensure their campaigns are performing well.