What is Viral Marketing?
Viral marketing is a strategy of using existing social networks to spread a message or advertisement quickly. It relies on word-of-mouth to amplify the message, and encourages users to share content with their friends and family. The goal of viral marketing is to reach a large number of potential customers in a short amount of time, with minimal cost.
Benefits of Viral Marketing
Viral marketing is an effective way to reach a larger audience and boost brand awareness. It can also generate leads, increase website traffic, and create a buzz around the product or service. Here are some of the advantages of using viral marketing:
- Low cost – Viral marketing is relatively inexpensive compared to other forms of advertising.
- High reach – Since viral content is shared among many people, it has the potential to reach a large number of potential customers.
- Faster results – Viral content can spread quickly, leading to faster results than other forms of marketing.
- Increased engagement – By encouraging users to share content, viral marketing can create an engaging experience for users.
Examples of Viral Marketing
Viral marketing campaigns can come in many forms, from videos to online games to interactive quizzes. Here are a few examples of successful viral marketing campaigns:
- Dove’s Real Beauty Sketches – This video campaign showed women how they were perceived by strangers and friends, and encouraged them to embrace their own beauty.
- Old Spice’s “The Man Your Man Could Smell Like” – This video campaign featured a muscular man in a towel, and it quickly became a viral sensation.
- Airbnb’s “Live There” – This interactive campaign encouraged users to explore different cities and share their experiences on social media.
- Geico’s “Unskippable” – This video campaign featured short, funny videos that were unskippable on YouTube.
Viral marketing can be an effective way to reach a large number of potential customers in a short amount of time. By creating engaging and shareable content, it can help to boost brand awareness and lead to higher conversions.
References
- https://blog.hubspot.com/marketing/viral-marketing-examples
- https://www.wordstream.com/viral-marketing
- https://www.huffpost.com/entry/what-is-viral-marketing_b_1918131