VPAID

What is VPAID?

VPAID (Video Player Ad-Serving Interface Definition) is an IAB (Interactive Advertising Bureau) standard that defines the communication protocol between video players and video advertising units. It enables a rich interactive in-stream video ad experience, allowing advertisers to measure the performance of their video ad campaigns.

Benefits of VPAID

VPAID offers a variety of benefits to both publishers and advertisers. Here are some of the advantages of using VPAID:

  • Enhanced Interactivity: VPAID allows for a more interactive experience by allowing advertisers to add additional features such as surveys and interactive games to their video ads.
  • Better Measurement: VPAID allows for better metrics such as viewability, completion rate, and user engagement, which can help advertisers better optimize their campaigns.
  • Better Targeting: VPAID enables publishers to target users based on various criteria such as age, gender, and location, ensuring that the right audience is reached.

Examples of VPAID Ads

VPAID ads can be used for a wide variety of ad formats, including pre-roll, mid-roll, post-roll, and outstream. Here are some examples of VPAID ads:

  • Pre-Roll: A pre-roll ad is an ad that plays before a video. It can be an interactive ad or a static ad.
  • Mid-Roll: A mid-roll ad is an ad that plays during a video. It can be an interactive ad or a static ad.
  • Post-Roll: A post-roll ad is an ad that plays after a video. It can be an interactive ad or a static ad.
  • Outstream: An outstream ad is an ad that plays outside of a video, such as on a website. It can be an interactive ad or a static ad.

Conclusion

VPAID is an IAB standard that allows for a more interactive and engaging in-stream video ad experience. It offers a variety of benefits to publishers and advertisers, including enhanced interactivity, better measurement, and better targeting. VPAID ads can be used for a wide variety of ad formats, including pre-roll, mid-roll, post-roll, and outstream. For more information on VPAID, please visit the following links: