Gross rating point
Gross rating point (GRP) is a metric used in advertising to measure the size of an audience reached by a specific media or advertising campaign. It is calculated by multiplying the percentage of the target audience reached by the frequency of exposure to the campaign.
For example, if a TV ad reaches 50% of the target audience and is aired 4 times, the GRP would be 200 (50% x 4 = 200). GRP is used by advertisers to evaluate the effectiveness of their campaigns and make informed decisions about where to allocate their advertising budget.
GRPs are commonly used in television, radio, print, and digital advertising. They provide a standardized way to compare the reach of different media channels and campaigns. Higher GRPs indicate a larger audience reached and potentially higher ad effectiveness.
Overall, GRPs play a crucial role in the advertising industry, helping advertisers measure the impact of their campaigns and optimize their media mix for maximum reach and ROI.
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