Above-the-Line Marketing
Above-the-line marketing refers to promotional activities that are non-targeted and reach a wider audience. This type of marketing is used to create brand awareness and promote products or services on a large scale. Above-the-line marketing usually involves mass media such as television, radio, print, and outdoor advertising.
One of the most common examples of above-the-line marketing is a television commercial. These commercials are broadcast to a wide audience and are used to create brand recognition and drive sales. Another example is a print advertisement in a magazine or newspaper, which also reaches a broad audience.
Below are some key characteristics of above-the-line marketing:
- Mass reach
- Brand awareness
- High cost
- Less targeted
Overall, above-the-line marketing is a powerful tool for companies to reach a large audience and build brand awareness. However, it can be costly and may not always provide a direct return on investment.
For more information on above-the-line marketing, visit Wikipedia.