Third party ad serving
Third party ad serving is a process in which an ad server is used to deliver ads on websites that are not owned or operated by the advertiser. This allows advertisers to reach a larger audience and target specific demographics more effectively.
One example of third party ad serving is Google AdSense. Advertisers can create ads using Google’s platform and have them displayed on a network of websites that have partnered with Google. This allows advertisers to reach a wide range of audiences and track the performance of their ads in real-time.
Another example of third party ad serving is DoubleClick by Google. This platform allows advertisers to create and manage their ad campaigns across multiple websites and track the performance of their ads in one centralized location.
Overall, third party ad serving is a valuable tool for advertisers looking to expand their reach and target specific audiences more effectively.
- Reach a larger audience
- Target specific demographics
- Track ad performance in real-time
Learn more about third party ad serving on Wikipedia.