Bricks-and-clicks
Bricks-and-clicks is a business model that combines both traditional brick-and-mortar stores and online e-commerce platforms. This approach allows companies to reach customers through multiple channels, offering them the convenience of shopping online as well as the in-person experience of visiting a physical store.
One example of a successful bricks-and-clicks retailer is Zara, a global fashion brand that has both physical stores in major cities around the world and a robust online store. Customers can choose to shop online and have their items delivered to their doorstep, or visit a store to try on clothes before making a purchase.
Another example is Walmart, a retail giant that has embraced the bricks-and-clicks model by offering online shopping through its website as well as in-store pickup options for customers. This allows shoppers to browse and purchase items online, then pick them up at a nearby store at their convenience.
By combining the benefits of both online and offline shopping, bricks-and-clicks businesses are able to provide customers with a seamless and convenient shopping experience. This model also allows companies to reach a wider audience and increase their sales potential.
For more information on the bricks-and-clicks business model, you can visit Wikipedia.