Near-pack premium
Near-pack premium, also known as on-pack premium, is a marketing strategy where a product includes an additional item or service with the purchase. These premiums are typically offered in close proximity to the product packaging, hence the name „near-pack”.
This strategy is commonly used to attract customers and increase sales by providing added value to the product. Examples of near-pack premiums include free samples, coupons, or small gifts included with a purchase.
By offering near-pack premiums, companies can differentiate their products from competitors and create a more memorable shopping experience for customers. This can lead to increased customer loyalty and repeat purchases.
Overall, near-pack premium is a popular marketing tactic that can help businesses drive sales and build brand awareness in a competitive market.
For more information on near-pack premiums, you can visit Wikipedia.