Run-of-Group (ROG)

Run-of-Group (ROG)

Run-of-Group (ROG) is a marketing term used in the advertising industry to refer to the purchase of a block of advertising space across multiple platforms or media outlets. This allows advertisers to reach a larger audience and maximize their exposure.

For example, a company may choose to run a ROG campaign that includes television commercials, online banner ads, and print advertisements in magazines. By targeting different demographics and engaging consumers through various channels, the company can increase brand awareness and drive sales.

One of the key advantages of ROG advertising is its cost-effectiveness. By bundling advertising space together, companies can negotiate better rates with media outlets and save money on their overall marketing budget.

In conclusion, Run-of-Group (ROG) advertising offers a strategic approach to reaching a wide audience through multiple channels while maximizing cost savings.

Examples of Run-of-Group (ROG) Advertising:

• Running a television commercial during prime time slots on multiple networks
• Placing online banner ads on popular websites and social media platforms
• Advertising in multiple print publications with a similar target audience

For more information on Run-of-Group (ROG) advertising, visit Wikipedia.