Positioning
Positioning is a marketing strategy that aims to create a distinct image and identity for a product or service in the minds of consumers. It involves differentiating the product or service from competitors in order to make it more attractive and appealing to the target market.
There are several ways to position a product or service, including:
- Price positioning: Offering the product at a lower or higher price than competitors to appeal to a specific segment of the market.
- Quality positioning: Emphasizing the superior quality of the product compared to competitors.
- Feature positioning: Highlighting unique features or benefits of the product that set it apart from competitors.
- User positioning: Targeting specific user groups or demographics with the product.
By effectively positioning a product or service, companies can create a strong brand identity and build customer loyalty. This can lead to increased sales and market share in the long run.
For more information on positioning, you can visit Wikipedia.