Quality Score (Google)
Quality Score is a metric used by Google to measure the quality and relevance of your ads, keywords, and landing pages. It plays a crucial role in determining your ad rank and cost per click in Google Ads.
Quality Score is calculated based on various factors such as click-through rate, ad relevance, and landing page experience. A higher Quality Score can lead to lower costs and better ad positions.
For example, if you have a high Quality Score for a keyword, you may pay less per click than a competitor with a lower Quality Score bidding on the same keyword.
Improving your Quality Score can be achieved by creating relevant and engaging ads, using targeted keywords, and optimizing your landing pages for a better user experience.
Overall, a high Quality Score can help you achieve better results and maximize the effectiveness of your Google Ads campaigns.
For more information on Quality Score, you can visit Wikipedia.