Online marketing
Online marketing, also known as internet marketing or digital marketing, is the use of the internet to promote products or services. It includes a wide range of strategies and techniques to reach potential customers and drive sales.
Some common examples of online marketing include:
- Social media marketing: Using platforms like Facebook, Instagram, and Twitter to promote products and engage with customers.
- Search engine optimization (SEO): Optimizing website content to rank higher in search engine results and attract more organic traffic.
- Pay-per-click advertising: Placing ads on search engines or social media platforms and paying a fee each time the ad is clicked.
- Email marketing: Sending targeted emails to customers and prospects to promote products or services.
Online marketing allows businesses to reach a global audience, target specific demographics, and track the effectiveness of their campaigns in real-time. It is an essential part of any modern marketing strategy.
For more information about online marketing, you can visit the Wikipedia page on online marketing.