PPC

Pay-Per-Click Advertising (PPC)

Pay-Per-Click advertising, also known as PPC, is a popular online marketing strategy that allows businesses to drive traffic to their websites by paying a fee each time their ad is clicked. This form of advertising is commonly used on search engines, social media platforms, and websites. PPC campaigns can be highly effective in generating leads, increasing sales, and raising brand awareness.

One of the key benefits of PPC advertising is that it allows businesses to target specific keywords and demographics, ensuring that their ads are seen by the right audience. Additionally, PPC campaigns can be easily tracked and analyzed, allowing businesses to measure the success of their ads and make adjustments as needed.

Google Ads is one of the most popular platforms for PPC advertising, allowing businesses to create and manage their ads on Google’s search engine and display network. Other popular platforms for PPC advertising include Facebook Ads, Instagram Ads, and LinkedIn Ads.

For example, a company that sells running shoes may create a PPC campaign targeting the keywords „best running shoes“ to reach potential customers who are actively searching for running shoes online. The company can set a budget for their campaign and only pay when someone clicks on their ad.

Overall, PPC advertising can be a cost-effective and efficient way for businesses to reach their target audience and drive traffic to their website.

Learn more about PPC advertising on Wikipedia.