Programmatic marketing
Programmatic marketing is a type of digital advertising that uses automated systems to target specific audiences with personalized ads in real-time. This approach allows advertisers to reach their target customers more effectively and efficiently than traditional advertising methods.
One common example of programmatic marketing is retargeting, where ads are shown to users who have previously visited a website but did not make a purchase. By using data to identify these users and serve them personalized ads, advertisers can increase their chances of converting them into customers.
Another example is real-time bidding, where advertisers bid on ad space in real-time auctions. This allows them to reach their target audience on websites that they visit, based on their browsing history and demographics.
In summary, programmatic marketing is a powerful tool for advertisers to reach their target audience with personalized ads in real-time, resulting in higher engagement and conversions.
Benefits of programmatic marketing:
- Efficiency: Advertisers can reach their target audience more efficiently than traditional advertising methods.
- Personalization: Ads can be tailored to individual users, increasing the chances of conversion.
- Real-time targeting: Advertisers can reach users based on their browsing behavior and demographics in real-time.
Overall, programmatic marketing is revolutionizing the way advertisers reach their target audience, resulting in higher engagement and conversions.
For more information about programmatic marketing, you can visit Wikipedia.