Real Time Bidding (RTB)
Real Time Bidding (RTB) is a method of buying and selling online advertising in real-time auctions. It allows advertisers to bid on ad impressions as they are served, enabling them to reach their target audience more effectively.
Here’s how RTB works:
- When a user visits a website, the publisher sends a request to an ad exchange.
- Advertisers bid on the ad space in real-time auctions based on the user’s demographics, interests, and online behavior.
- The highest bidder’s ad is displayed to the user in a matter of milliseconds.
RTB is beneficial for both advertisers and publishers. Advertisers can reach their target audience more efficiently, while publishers can maximize their revenue by selling ad space to the highest bidder.
Overall, Real Time Bidding revolutionized the way online advertising is bought and sold, making it more efficient and targeted.
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