Bumper Ad
Bumper ads are short, non-skippable video ads that are usually 6 seconds long. They are designed to quickly capture the audience’s attention and deliver a concise message. Bumper ads are commonly used as a way to increase brand awareness and reach a wider audience.
These ads are particularly effective on mobile devices, where users have shorter attention spans and are more likely to engage with short, engaging content. Bumper ads can be used in conjunction with other advertising formats to create a comprehensive marketing campaign.
Here are some examples of effective bumper ads:
A car company showcasing the sleek design of their latest model in a quick 6-second video. A clothing brand highlighting a flash sale with a catchy slogan and vibrant visuals.A food delivery service promoting their quick delivery times and wide selection of restaurants.
Overall, bumper ads are a powerful tool for advertisers looking to make a quick impact and increase brand visibility.
For more information on bumper ads, you can visit Wikipedia.