Display advertising (Point-of-Purchase)
Display advertising, also known as Point-of-Purchase advertising, is a form of advertising that is common in retail environments. It involves promoting products or services through visual displays such as signs, posters, or digital screens. These displays are strategically placed in high-traffic areas within a store to attract the attention of customers and encourage them to make a purchase.
Point-of-Purchase advertising can be highly effective in influencing consumer behavior at the moment of purchase. By showcasing products in a visually appealing way and highlighting promotions or discounts, retailers can increase sales and drive impulse purchases. For example, a well-designed display advertising campaign for a new product launch can generate excitement and persuade customers to try the product.
Some common examples of Point-of-Purchase advertising include end-cap displays, floor graphics, shelf talkers, and digital signage. These displays are often used to complement other marketing efforts and create a cohesive brand experience for customers in-store.
Overall, display advertising is an essential tool for retailers looking to boost sales and create a memorable shopping experience for their customers.
For more information on display advertising, you can visit Wikipedia.