Bounce Rate
Bounce rate is a metric used in web traffic analysis to determine the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate can indicate that visitors are not finding the information they are looking for or that the website is not engaging enough to keep them interested.
For example, if a website has a bounce rate of 70%, it means that 70% of visitors leave the site after viewing only one page. This could be a sign that the website is not user-friendly or that the content is not relevant to the visitors‘ needs.
Ways to reduce bounce rate include improving website design, creating engaging content, and optimizing page load times. By keeping visitors on the site longer and encouraging them to explore more pages, you can lower the bounce rate and increase the chances of conversion.
It is important to regularly monitor bounce rate and make adjustments to improve user experience and keep visitors engaged on your website.
Related Link: Bounce Rate on Wikipedia